Latin Entertainment ExperienceCafe and Club
This client is a unique establishment in the US that presents as a Mexican Cafe by day, and a Latin dance club by night. Because restaurants and clubs depend on foot traffic, this business faces many of the same struggles as other small local businesses.
Therefore, the best goal for our digital advertising efforts is to drive people to the physical business location. New, hungry customers are the most tangible and valuable result to be achieved from digital advertising for a local restaurant. Their objective for this campaign was to drive new and existing customers into their establishment for their new $8 lunch deal.
The digital advertising fulfilment process for our client involved four main tactics to help drive instore visits to the establishment:
1. Google Adwords campaign with programmatic bidding
2. Review and location extensions
3. Customized mobile-optimized landing page
4. Programmatic display ads with geo fencing and conversion zone and Facebook ad campaigns
The campaign was built around the creative provided by the client to promote their new $8 lunch deal.
Results at a Glance:
43.8X ROAS from Digital Ads
More than 157,000 impressions were achieved. The restaurant’s goal of 100,00 impressions was simply blown out of the water, and the rest of the results follow suit…
Those impressions led to clicks: 729 to be precise. Of those, 357 interacted with the website, generating 325 visits, all in the span of 30 days.
Yuge ROAS... Yuge.
Those leads turned into $26,000, a 4381% return on ad spend.