Bridal BoutiqueBrick and Mortar Retail Business
This client is a bridal boutique in the US that boasts a vast selection of brides and bridesmaids dresses. This particular location is part of a larger bridal franchise, yet under local ownership, faces many of the same struggles as other small local businesses.
To amplify their positive online reputation and attract more eager brides and wedding guests to their boutique, our client hired us to run a multi-channel advertising campaign.
The digital advertising fulfilment process for this client involved five main tactics to help drive in-store visits to the establishment:
1. Google Adwords campaign with programmatic bidding
2. Review and location extensions
3. Customized mobile-optimized landing page
4. Programmatic display ads with geo fencing and conversion zones
5. Facebook ad campaigns
Results at a Glance:
Calls & Store Visits
13.5X ROAS from Digital Ads
More than 88,000 impressions were achieved. That’s 88,000 times the ad was seen, all locally targeted individuals interested in bridal attire.
It Gets Better...
Those impressions led to clicks: 554 to be precise. Of those, 85 interacted with the website, generating 52 leads all in the span of 30 days.
Those leads turned into $14,560, a 1353% return on ad spend.