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Clients On Demand: Automated Lead Generation for Your Construction Business
Predictability makes the difference between being a profitable construction company or a company that’s all work and no money. Firms that we partner with stop with the time wasters and focus on their own expertise, which helps them grow their company’s reputation, reach, and revenue.
If you’re looking to add a little more predictability to your bottom line, and you’d like for that number to be a little a LOT bigger than it was last year–or even last month–then we should chat. Sooner rather than later.
It’s pretty simple, really…
How much time do you want to spend chasing down new job leads?
As a contractor, we know you value your time. But here’s the thing: you have to treat your time like it is the most valuable thing in the world (it is, isn’t it?) before you can reach your maximum profitability.
If your time is spent looking for work, then those are hours you’re not actually being paid for. Here’s a recipe for how that looks (it might seem familiar):
You Do ALL The Work: Typical Non-Profitable Lead Generation Model
- Client sees your TV spot, or gets referred by a contact of yours.
- They Google you and see all your competitors.
- Maybe they find you on the first page, or maybe it’s the 4th page… but who goes to the 4th page?
- Somehow, some way, that client sends you their contact information, or maybe even calls your office right off the bat.
- You talk to the client, asking questions to make sure you can help with their project.
- After some vetting by both sides, maybe some negotiating on estimates, the client signs up to work with you.
- You work on their project, lining up all the sub-contractors, setting timelines, and managing your subs that you need to help your client.
- Client is happy with the result.
- You ask them for a referral.
- You sit back and wait for referrals to trickle in.
- Repeat… from line 1.
No wonder you don’t have any time to go get new leads! In this scenario, you do all the work: attracting, qualifying, onboarding, and practicing law.
Don’t forget to ask your clients for referrals after you’re done so you can…
You know…
Do ALL of that, all over again.
Sure, hire a hand or two to help, maybe even an assistant. But don’t they have better things to do, like help you with your construction projects and organize your files and books?
Maybe a secretary would be better… until they’re on the phone while prospects are walking through the door.
There’s gotta be a better way… one where you help more people and make better use of your time…
Clients On Tap: The Profitable Lead Generation Model for Construction Firms
- Client sees your TV spot, gets referred by a contact of yours… or sees you on one of the many digital channels they spend tons of time on… frequently.
- They Google you and find you on the first page, in 2-3 different spots.
- Client fills out a short form with ALL the information you need or sends their contact information.
- If they don’t, they go about their day, and see you everywhere, on social media and other web pages with banner ads, and they start to see you as a big deal.
- Client is recaptured and fills out that form or sends their contact information..
- You talk with the client after receiving their information to make sure you can help them with their project, and give them an estimate.
- Client signs up.
- You work on their project, lining up all the sub-contractors, setting timelines, and managing your subs that you need to help your client.
- Client is happy with the result, and leaves a 5 star review on your social media, which prompts more business.
- Instead of chasing down new leads, you’re on to giving your next estimate, because this process is running in the background 24/7/365.
- Repeat at line 6… instead of 1… and only do 2 steps instead of 11.
See the difference? Of course you do. There’s a reason you’re running a construction business. You see the big picture.
In this scenario, your time is treated as the most valuable resource. With a lead generation strategy like this in place, you are able to handle a much larger client load, which makes you more profitable.
Our Clients Grow Because We Do More Work
Look at it this way:
You’re running a business. In a business, you have to delegate. Did Steve Jobs build all the computers? Does Mark Zuckerberg personally check everyone’s statuses? Does the owner of McDonald’s flip the burgers? Of course not. For those businesses to get where they are today, they had to rely on a TEAM.
Likewise, to scale your construction business to those levels, that’s something you’ll need on your side: a TEAM. A team that takes on some of the burden of growing your firm. A team that can help with heavy lifting, by doing what they are great at, so you can focus on what you are great at.
A Complete Lead Generation Campaign for Your Construction Business
Here’s the expertise that you get access to if you sign up with us:
- Google Ads
- Search Engine Optimization
- Google My Business Optimization
- Facebook Ads
Now, you don’t have to take all of this together. We can break up it into pieces, but we also know that the magic really happens when we implement the entire set of tactics together.
Get Clients Like Clockwork: The Data Max Tech Difference
We understand that you are probably being approached every day, whether that’s phone calls, unsolicited emails, or maybe even ads in your news feed. A lot of agencies probably want to run ads for you, and we probably all have pretty similar pitches.
Here’s how you’re going to remember us:
- Qualified Leads — We don’t stop the process at just running ads for you. We follow up with the leads that are generated, and qualify them per your criteria.
- Swinging Doors — We qualify the leads (per your criteria). Your calendar tends to just fill up, and clients tend to just walk in.
- Follow Through — We show everyone how great of a company you are by getting you referrals and reviews.
- You Do You — Let us do what we do best, so that you can do what you do best: remodels and construction.
When you’re ready to create predictability like this for your company, give us a call. We’ll see if we are a good fit working together, and then go to the next steps.
Click below and we’ll block off some time.
No sales, just talkin’.
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